Sony announced today the pre-sale for its newest lineup of 4K HDR Ultra HD televisions with exclusive Sony picture-enhancing technologies. Powered by Sony’s 4K Processor X1 advanced image engine, the XBR-X850D and the XBR-X930D/XBR-X940D series televisions will deliver a better 4K and HDR viewing experience as well as near 4K HDR Ultra HD quality up-converted from HD sources.
An ultra-thin design creates a comprehensive, borderless picture. Dramatic brightness and black levels bring scenes to life with dark, inky blacks and stunning bright whites. In addition, the optional flush mount system, available in the X930D and X940D series, enables the TV to be mounted closer to the wall than ever before.
The Slim Backlight Drive, found in the stand-out X930D series, provides a dramatic contrast with X-tended Dynamic Range PRO, while the TRILUMINOS Display delivers brilliant color. In addition, all of these TVs feature Google’s Android TV operating system making your home smarter with access to a growing number of apps and support for IoT (Internet of Things) devices.
This new lineup of 4K HDR Ultra HD televisions is proof of our continuing commitment to deliver a premium 4K HDR experience to our customers. With the development of 4K HDR shooting, editing, recording, storage, playback, transmission and display technologies, Sony understands 4K HDR like no other company,” said . Sony TVs provide superior picture quality no matter what content is being viewed, but these new televisions really shine when displaying 4K and HDR content
.
Sunil Nayyar, Director of Product Marketing
Also available later this spring will be the 32W600D, 40W650D, and 48W650D series of 32″ to 48″ class HD TVs, providing a world of movies, TV, and apps in beautiful HD with the clarity and sharpness of X-Reality PRO. Prices are as follows: 48W650D, $699 preorder; 40W650D, $599 preorder; and 32W600D, $349 preorder.
These new TVs, as well as current shipping Sony televisions capable of fully taking advantage of HDR content, will be branded with Sony’s ‘4K HDR Ultra HD’ logo. This logo is used across Sony’s 4K HDR compatible products and services. In addition, logoed televisions meet the Consumer Technology Association’s (CTA) HDR definition and support compelling next-generation visual experiences.
Brilliant color with dramatic contrast
Sony’s new premium 4K HDR Ultra HD televisions support High Dynamic Range and reproduce dramatic contrast and rich, brilliant color. With Sony’s unique color technology, the TRILUMINOS Display and X1 picture engine can provide a wider color range and more realistic color details, producing subtle shades and depth of color to maximize the HDR experience.
The new X930D series features Sony’s new Slim Backlight Drive technology, which uses a unique grid array, local dimming, and boosting backlighting structure to provide dramatic contrast. It does so by distributing the light source more precisely to each specific zone of the screen while maintaining a slim display. In addition, the X940D delivers similar dramatic contrast with a thin full-array direct backlit LED.
The X930D and X940D feature X-tended Dynamic Range PRO to produce maximum contrast, boosting and dimming the backlight levels precisely for each screen zone with a unique backlighting algorithm resulting in darker, inky blacks and whiter whites. It upconverts current content to near HDR quality.
XBR-X850D Series (55″, 65″, 75″ and 85″ Class models
- 4K HDR compatibility to receive and process the new video standard signal with higher brightness, higher contrast and more vibrant colors.
- 4K X-Reality PRO brings stunning detail and optimized 4K upscaling using a unique algorithm from a reality creation database for TV broadcasting, DVD, Blu-ray Disc, Internet video and digital still photos.
- More colors, depth and realism with TRILUMINOS Display, further enhanced for color accuracy.
- Sony’s 4K Processor X1 advanced image engine to improve color accuracy, contrast and clarity of HD, 4K and 4K HDR video.
- An ultra-thin design that creates an expansive, borderless picture.
- Dynamic Contrast Enhancer optimizes contrast with improved gradation, better reproduction of dark areas, and increased contrast control with reduced noise levels.
- Supports Google’s Android TV operating system, making it easy to stream video, function as a gaming device and provide enhanced features. Also allows Home Automation control directly from the TV’s UI in combination with a Logitech Harmony Hub.
XBR-X930D series 4k hdr tv (55″ and 65″ Class models) and XBR-X940D (75″ Class model)
- An ultra-thin design that creates an expansive, borderless picture. When hung against a wall with the optional mount, the television is so close, and the bezel is so thin, that it appears to hang like a picture.
- 4K HDR compatibility to receive and process the new video standard signal with higher brightness, higher contrast and more vibrant colors.
- 4K X-Reality PRO brings stunning detail and optimized 4K upscaling using a unique algorithm from a reality creation database for TV broadcasting, DVD, Blu-ray Disc, Internet video and digital still photos.
- More colors, depth and realism with TRILUMINOS Display, further enhanced for color accuracy.
- X-tended Dynamic Range PRO to produce ideal contrast, with three times the brightness range of a conventional LED-backlit TV.
- New Slim Backlight Drive technology, which uses a unique grid array local dimming and boosting backlighting structure to distribute the backlight source more precisely to each specific zone of the screen while maintaining a slim display. (X930D only, the X940D uses a slim full-array direct backlit LED.)
- Sony’s 4K Processor X1 advanced image engine to improve color accuracy, contrast and clarity of HD, 4K and 4K HDR video.
- Supports Google’s Android TV operating system, making it easy to stream video, function as a gaming device and provide enhanced features. Also allows Home Automation control directly from the TV’s UI in combination with a Logitech Harmony Hub.
Elegant Ultra-Thin Design
To support an enhanced viewing experience beyond the screen, the X930D and X940D Sony 4K HDR Ultra HD models have an ultra-thin design that creates a comprehensive, borderless picture. The television hangs like a picture with the optional wall mount, with only 3.7cm, or less than 1.5 inches, between the X930D screen and the wall. These televisions are elegant on a stand or cabinet, with a clean, cable-free look that keeps set-top boxes or Blu-ray cables tidy and out of sight.
Look at this video about Sony’s new X930D from the 2016 CES show
Not Your Typical Smart TV
These new 4K HDR Ultra HDTVs support Google’s Android TV operating system, making it even easier to watch broadcast and cable TV, stream video, download entertainment, or use it as a gaming device. Android TV brings the world’s most popular mobile platform to Sony’s TVs, providing a tailored and intuitive entertainment experience. TV lovers can watch hit shows and timeless movies from Google Play, Amazon Video, YouTube, Netflix, Hulu, PBS, and PBS KIDS. Users can also access a huge selection of games and additional apps from the Google Play store right on the TV. Additional popular apps available via Android TV include HBO NOW, EPIX, Starz Play, iHeartRadio, Fusion, PlutoTV, and Vevo.
Beyond streaming content, Sony’s Android TV platform allows Home Automation control directly from the TV’s user interface using a Logitech Harmony Hub. More than 270,000 home entertainment products and IoT (internet of things) devices, such as lights, shades, and thermostats can be controlled and automated at the push of a button on the TV’s remote.
In addition, Android TV’s Voice Search feature has been enhanced to support natural language voice actions and longer, more complex sentences. And with Google Cast, users can cast their favorite entertainment apps such as HBO GO from their Android or iOS device, Mac or Windows computer, or Chromebook to the TV.
The new X850D and the X930D/X940D series will support ULTRA, an app from Sony Pictures Home Entertainment to be launched this year in the US. With ULTRA, consumers can purchase and stream 4K HDR movies and TV shows the best new and classic titles from the 4K digital library of Sony Pictures directly on their Sony 4K HDR Ultra HDTV. Netflix was the first to roll out 4K content to the mainstream market and has made a commitment to providing HDR content to its subscribers as well.
HDR content is also available on Amazon Video, the first video provider to offer titles in HDR. Amazon Original Series HDR content includes the most-streamed Amazon original show ever, The Man in the High Castle, and Golden Globe-winning series Transparent and Mozart in the Jungle, as well as movies including After Earth, Fury, Salt, Elysium, and more.
Pricing and availability
The X850D and X930D/X940D 4K HDR Ultra HDTVs are available for pre-sale today and will be on sale in March at Amazon, BestBuy.com, and other authorized dealers nationwide.
- XBR-55X850D, 55″ class (54.6″ diagonal), $2,499.99 MSRP
- XBR-65X850D, 65″ class (64.5″ diagonal), $3,499.99 MSRP
- XBR-75X850D, 75″ class (74.5″ diagonal), $4,999.99 MSRP
- XBR-85X850D, 85″ class (84.6″ diagonal), $9,999.99 MSRP
- XBR-55X930D, 55″ class (54.6″ diagonal), $3,299.99 MSRP
- XBR-65X930D, 65″ class (64.5″ diagonal), $4,999.99 MSRP
- XBR-75X940D, 75″ class (74.5″ diagonal), $7,999.99 MSRP
