Sony announced today the pre-sale for its newest lineup of 4K HDR Ultra HD televisions with exclusive Sony picture-enhancing technologies. Powered by Sony’s 4K Processor X1 advanced image engine, the XBR-X850D and the XBR-X930D\/XBR-X940D series televisions will deliver a better 4K and HDR viewing experience as well as near 4K HDR Ultra HD quality up-converted from HD sources.<\/p>\n\n\n\n
An ultra-thin design creates a comprehensive, borderless picture. Dramatic brightness and black levels bring scenes to life with dark, inky blacks and stunning bright whites. In addition, the optional flush mount system, available in the X930D and X940D series, enables the TV to be mounted closer to the wall than ever before.<\/p>\n\n\n\n
The Slim Backlight Drive, found in the stand-out X930D series, provides a dramatic contrast with X-tended Dynamic Range PRO, while the TRILUMINOS Display delivers brilliant color. In addition, all of these TVs feature Google’s Android TV operating system<\/a> making your home smarter with access to a growing number of apps and support for IoT (Internet of Things) devices.<\/p>\n\n\n This new lineup of 4K HDR Ultra HD televisions is proof of our continuing commitment to deliver a premium 4K HDR experience to our customers. With the development of 4K HDR shooting, editing, recording, storage, playback, transmission and display technologies, Sony understands 4K HDR like no other company,” said . Sony TVs provide superior picture quality no matter what content is being viewed<\/a>, but these new televisions really shine when displaying 4K and HDR content<\/p>\n .<\/p>Sunil Nayyar, Director of Product Marketing<\/cite><\/blockquote>\n\n\n\n Also available later this spring will be the 32W600D, 40W650D, and 48W650D series of 32″ to 48″ class HD TVs, providing a world of movies, TV, and apps in beautiful HD with the clarity and sharpness of X-Reality PRO. Prices are as follows: 48W650D, $699<\/span> preorder; 40W650D, $599<\/span> preorder; and 32W600D, $349<\/span> preorder.<\/p>\n\n\n\n These new TVs, as well as current shipping Sony televisions capable of fully taking advantage of HDR content, will be branded with Sony’s ‘4K HDR Ultra HD’ logo. This logo is used across Sony’s 4K HDR compatible products and services. In addition, logoed televisions meet the Consumer Technology Association’s (CTA)<\/a> HDR definition and support compelling next-generation visual experiences.<\/p>\n\n\n\n Sony’s new premium 4K HDR Ultra HD televisions support High Dynamic Range and reproduce dramatic contrast and rich, brilliant color. With Sony’s unique color technology, the TRILUMINOS Display and X1 picture engine can provide a wider color range and more realistic color details, producing subtle shades and depth of color to maximize the HDR experience.<\/p>\n\n\n\n The new X930D series features Sony’s new Slim Backlight Drive technology, which uses a unique grid array, local dimming, and boosting backlighting structure to provide dramatic contrast. It does so by distributing the light source more precisely to each specific zone of the screen while maintaining a slim display. In addition, the X940D delivers similar dramatic contrast with a thin full-array direct backlit LED.<\/p>\n\n\n\n The X930D and X940D feature X-tended Dynamic Range PRO to produce maximum contrast, boosting and dimming the backlight levels precisely for each screen zone with a unique backlighting algorithm resulting in darker, inky blacks and whiter whites. It upconverts current content to near HDR quality.<\/p>\n\n\n <\/div><\/p>\n <\/div><\/p>\n <\/div><\/div>\n\n\n\n To support an enhanced viewing experience beyond the screen, the X930D and X940D Sony 4K HDR Ultra HD models have an ultra-thin design that creates a comprehensive, borderless picture. The television hangs like a picture with the optional wall mount, with only 3.7cm, or less than 1.5 inches, between the X930D screen and the wall. These televisions are elegant on a stand or cabinet, with a clean, cable-free look that keeps set-top boxes or Blu-ray cables tidy and out of sight.<\/p>\n\n\n\nBrilliant color with dramatic contrast <\/b><\/h2>\n\n\n\n
XBR-X850D Series (55″, 65″, 75″ and 85″ Class models<\/h3>\n
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XBR-X930D series 4k hdr tv (55″ and 65″ Class models) and XBR-X940D (75″ Class model)<\/h3>\n
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Elegant Ultra-Thin Design<\/h2>\n\n\n\n
Look at this video about Sony’s new X930D from the 2016 CES show<\/h2>\n\n\n\n