The competition just got tougher in the 4K HDTV market.
Sony Electronics announces two new and expanded 4K HDR television series. Both designed to deliver enhanced color, contrast and clarity.
Two New 4K HDR TV Models With Unique Technologies
In 2017, Sony introduced the A1E, their first large screen BRAVIA OLED 4K HDR TV, offering customers even more premium options when purchasing a TV.
The X900F series and A8F BRAVIA OLED series of Sony TVs make the best use of 4K HDR (High Dynamic Range) content. SD and HD content are improved to near 4K HDR quality with the combination of their unique picture processor and panel control technologies.
The new A8F series builds upon the success of the A1E by incorporating Sony’s unique 4K HDR picture Processor X1™ Extreme and Acoustic Surface™ technology, to provide superior picture quality and awe-inspiring sound.
OLED in the living room has long been a signature of LG. The panels that Sony puts in its OLEDs are manufactured by LG Display.
Sony handles the actual image processing which helps deliver the pristine, colorful OLED picture.
Amazing New Audio Feature: Like It’s Coming Out of Their Mouth
The Sony A1E introduced a very cool feature called Acoustic Surface. Traditional TVs have mediocre side or bottom speakers.
Sony’s Acoustic Surface makes it seem as though audio emanates from specific areas of the screen. Almost like the voices are coming from the mouths of people speaking.
Our OLED TVs have been extremely well received by bringing exceptional picture and sound quality together and the X900E has been among our most popular LED TVs. Building on the great successes of the X900 and OLED TV series, we are further expanding the choices for consumers by introducing the new X900F LED and A8F OLED TV modelsMike Fasulo, President and COO of Sony Electronics, North America
The New A8F Series OLED – Over 8 Million Pixels
The A8F series features a more traditional TV design. It will come in 55-inch and 65-inch sizes.
The A8F features enriched visual experience of unprecedented black levels, rich colors and wide viewing angles, thanks to the OLED’s over eight million self-illuminating pixels,.
The X1 Extreme precisely controls the tremendous number of pixels and extends the capability of OLED to deliver an exquisite 4K HDR picture. Unlike conventional LED where the sound emanates from the bottom or sides, the A8F enables a fusion of image and sound.
Voices appear to be coming directly from the characters’ mouths. Explosions directly from the action on the screen.
Together with OLED’s exceptionally wide viewing angle, the A8F series offers unmatched visual and aural experience regardless of the viewing position. This OLED TV is a great choice for watching movies and TV shows.
New Sony A8F Series Key Features
- The minimalist design: A8F series has a clean, minimalist design that keeps you focused on what’s important – the picture.
- Features 4K HDR Processor X1 Extreme providing the ultimate 4K HDR viewing experience by incorporating three new technologies: Object-based HDR remaster, Super Bit Mapping™ 4K HDR and Dual database processing.
- 8 million self-illuminating OLED pixels brings a significantly enriched visual experience with unprecedented black, rich color, and a wide viewing angle.
- Features vibrant, expanded color with TRILUMINOS™ Display, further enhanced for color accuracy.
- HDR compatible, including support for Dolby Vision, to receive and process the new video standard signal with higher brightness, higher contrast and more vibrant colors via Internet video services and HDMI.
- Features Acoustic Surface technology: the entire screen resonates with great sound emanating directly from the screen itself. This allows a perfect unification of picture and sound that conventional TVs cannot deliver.Uses 4K X-Reality™ PRO to produce stunning detail with Sony’s unique algorithm of reality creation database for any content, such as TV broadcasting, DVD, Blu-ray Disc, Internet video and digital photos.Android TV with Google Assistant built-in: Find what you want quickly, simply by talking. Ask your Google Assistant to help you play TV shows, movies, and more. Dim the lights and control your connected devices while you watch a movie for a better viewing experience.Hands-free control of a Sony TV with Amazon-Alexa-enabled devices and Google Home. Sony’s Android TV works with Amazon Alexa to play, pause, fast forward, and rewind. Google Home allows you to find the entertainment you want without lifting a finger.
Sony is expanding the X900F series in order to meet customer demand for larger screen sizes. The new premium X900F 4K HDR TV series is available in 49″, 55″, 65″, 75”, and 85″ Class.
The X900F features the X1 Extreme processor. For customers who are looking for bigger, premium 4K HDR TVs, the X900F produces stunning picture quality and provides a wider selection.
As screen sizes get larger, the industry has struggled to manage blur in fast moving scenes. The X900F series resolves this issue by using a new technology, X-Motion Clarity™.
The new X-Motion Clarity technology utilizes Sony’s proprietary direct LED panel local dimming algorithm to control the luminance and optimize its duration. Therefore, pictures are clear and smooth with virtually no loss in brightness.
Added Technologies for an Immersive Experience
Dolby Vision is supported on the A8F and X900F series.
Dolby’s deep expertise in bringing advanced technologies from the cinema to the home and on the go, has led to distinct features that enable Dolby Vision to deliver extraordinary viewing experiences to consumers on Sony TVs.
To bring your sound to the next level, the X900F series is designed perfectly to match Sony’s new Dolby Atmos® sound bar, the HT-X9000F.
The fusion of Dolby Vision and Dolby Atmos transforms your home into an entertainment powerhouse.
To fully integrate into the smart home, Sony’s 2018 Android TVs have Google Assistant built-in.
This makes it incredibly easy to discover and access content, as well as control other smart home devices through a Sony TV.
The Google Assistant on Sony TV works just by pushing the microphone button on the remote and using your voice to ask a question or say a command.
This allows you to seamlessly search for content, playback content, play music, or stream photos. You can control your TV, control your smart home devices and find general information (e.g. weather, directions, fast facts, etc.) all through their Sony TV.
Furthermore, Sony’s Android TV works with popular smart speakers such as Sony’s own LF-S50G, Google Home or Amazon Alexa.
New Sony X900F Series Key Features
- Features 4K HDR Processor X1 Extreme providing the ultimate 4K HDR viewing experience by incorporating three new technologies: Object-based HDR remaster, Super Bit Mapping 4K HDR and Dual database processing.
- X-tended Dynamic Range PRO 6x. It enhances HDR and non-HDR content by boosting and dimming the backlight levels precisely for each zone of the screen with a unique backlighting technology. (6 times XDR contrast).
- Uses 4K X-Reality PRO to produce stunning detail with Sony’s unique algorithm of reality creation database for any content, such as TV broadcasting, DVD, Blu-ray Disc, Internet video and digital photos.
- X-Motion Clarity. It keeps fast action smooth and clear. Moving images are precisely controlled to minimize blur. Even during fast-moving scenes, pictures stay true with no loss in brightness.
- Features vibrant, expanded color with TRILUMINOS Display, further enhanced for color accuracy.
- Android TV with Google Assistant built-in: Find what you want quickly, simply by talking. Ask your Google Assistant to help you play TV shows, movies, and more. Dim the lights and control your connected devices while you watch a movie for a better viewing experience.
- HDR compatible to receive and process the new video standard signal with higher brightness, higher contrast and more vibrant colors via Internet video services and HDMI. Supports Dolby Vision HDR format.
- Hands-free control of a Sony TV with Amazon-Alexa-enabled devices and Google Home. Sony’s Android TV works with Amazon Alexa to play, pause, fast forward, and rewind. Google Home allows you to find the entertainment you want without lifting a finger.
- Designed to perfectly match the HT-X9000F sound bar, complement outstanding pictures with immersive, powerful sound.
Availability and Pricing
Pricing and availability of all models are to be announced soon.
What do you think of the new Sony HDR TV series? Tell me in the comments below.